the story behind showcase north
Every attraction deserves the opportunity to reach more visitors, build stronger partnerships, and achieve sustainable growth.
With more than 25 years of experience spanning travel trade, attractions, destination marketing, and executive business development, I've helped tourism organizations identify new opportunities, build strategic partnerships, and drive sustainable visitor growth.
Throughout my career, I've seen exceptional organizations with remarkable visitor experiences but limited internal resources dedicated to travel trade, partnership development, and strategic business growth. I created Showcase North to bridge that gap.
Today, I work as an extension of my clients' teams—building strategic partnerships, expanding market reach, and developing practical growth strategies that deliver measurable, long-term results.
Why Partner with showcase north
Executive Tourism Leadership
Executive Tourism Leadership
Executive Tourism Leadership
Benefit from over two decades of tourism leadership and strategic business development experience helping destinations, attractions, and tourism organizations grow visitation, strengthen partnerships, and achieve sustainable results.
Travel Trade Expertise
Executive Tourism Leadership
Executive Tourism Leadership
Expand your reach through strategic relationships with tour operators, travel advisors, receptive operators, wholesalers, and group travel partners that drive qualified visitation and new revenue opportunities.
An Extension of Your Team
Executive Tourism Leadership
An Extension of Your Team
We become an extension of your team—building strategic partnerships, identifying new opportunities, and developing practical growth strategies that deliver measurable, long-term results.